Scaling a Nutratech Brand to ₹90 Lakhs in 6 Months on Amazon
Transforming a struggling Amazon account into a high-performing revenue engine using structured growth systems, keyword intelligence, and performance marketing.
- Revenue: ₹90 Lakhs (6 Months)
- Marketplace: Amazon India
- Engagement: Full Account Management
- Industry: Nutratech Startup
About the Brand
A fast-growing Nutratech startup focused on delivering high-quality health supplements through Amazon India. Despite strong product potential, the brand struggled with visibility, inefficient ad spend, and lack of structured growth systems.
What Was Holding Growth Back?
- Heavy ad spend with low conversion
- Poor keyword rankings
- No campaign structure
- Weak catalog SEO
- Inventory planning gaps
Growth Objectives
- Launch 3 new SKUs successfully
- Scale monthly revenue
- Reduce ACOS month-on-month
The Online Dukaan Growth Framework
1️⃣ Foundation Audit
Deep audit of account, listings, ads, and competitors to identify growth gaps.
2️⃣ Keyword Intelligence Layer
Built a data-driven keyword strategy with testing roadmap.
3️⃣ Catalog Conversion Optimization
Enhanced listings with SEO + high-converting content.
4️⃣ Structured PPC Scaling Model
Implemented controlled ad scaling with ongoing experiments.
5️⃣ Weekly Data Reviews
Continuous optimization using performance insights and actions.
The Results
💰 ₹90 Lakhs Revenue in 6 Months
📈 Consistent Month-on-Month Growth
📉 Reduced ACOS significantly
🚀 Successful launch of 3 SKUs