Scaling an Adult Skincare Brand to Higher Profitability & Sustainable Growth on Amazon
Turning inefficient ad spend into a structured, high-performing growth engine through data-backed advertising, campaign discipline, and operational alignment.
- Revenue Impact: Significant Scale-Up (6 Months)
- ACOS Reduction 30% Improvement
- Engagement: Amazon Ads Management
- Industry: Adult Skincare (FMCG Brand)
About the Brand
A leading adult skincare brand backed by a major FMCG player, selling through Amazon India. While the brand had strong recognition and product-market fit, its Amazon ads performance was declining due to lack of structure, poor data visibility, and inefficient spend allocation.
What Was Holding Growth Back?
- High ad spend with declining ROAS
- Scattered and inconsistent campaign optimization
- No daily/weekly reporting dashboards
- Inventory planning gaps with vendor coordination
Growth Objectives
- Establish a structured campaign framework
- Build daily & weekly performance dashboards
- Streamline vendor PO and delivery planning
- Improve efficiency while scaling revenue
The Online Dukaan Growth Framework
1️⃣ Foundation Audit
Comprehensive audit of ads, account structure, and performance trends to identify inefficiencies.
2️⃣ Keyword Intelligence Layer
Developed a testing and experimentation roadmap to identify high-impact keywords.
3️⃣ Catalog Conversion Optimization
Improved listing quality to support better ad conversion and relevance.
4️⃣ Structured PPC Scaling Model
Introduced disciplined scaling with controlled experiments and budget allocation.
5️⃣ Weekly Data Reviews
Set up dashboards and review mechanisms for continuous optimization and agile decision-making.
The Results
💰 Strong Revenue Scale-Up
📈 Improved ROAS & Spend Efficiency
📉 30% Reduction in ACOS
🚀 Streamlined Campaign & Inventory Operations